Well, I’ve had this blog and Etsy shop for a month now. Time to make them fancy. I signed up and got them going before I did all the research I wanted. I’m still doing some but I want to get everything ready for a big Grand Opening of the shop! I have big plans and I’m crafting like crazy to get it all ready.
To that end, I’ve decided to do my own branding. I’m so excited about this! I want it to look professional! I really can’t wait for you to see it. I’ll let you know a few days in advance of when I do the grand opening. I’m also on Facebook but there is nothing there yet. I’m waiting to get the graphics package done. I’ve actually done a few logos, etc in the past and considered doing it for a living but it’s kind of stressful for me so I put that aside
This has been such a fun process.I think when I have my first sale in the shop or advertising on here I may lose my flippin’ mind!
Everything I’ve read suggests a professional designer for your branding. I was hesitant to to spend the money but I did seriously consider it and even contacted a designer. I really want the shop and blog to be successful so I vacillated on this a lot. I finally decided to give it a try and came up with one I liked. But not enough. So, I tried again. I came up with this:
I love it. I think it’s perfect! It’s exactly what I wanted!
Now, I have to say, I wouldn’t suggest trying it on your own if you’re not comfortable with the idea. There are a lot of great designers on Etsy who would be happy to help you create your branding package!
***I have to say as a disclaimer, I wrote this on Monday and scheduled it to post today. At that time I was sure I was going to go with a designer and that’s what this post said when it went live today. This is the edited version! ***
I’m glad you’re here following along on my adventure. Please subscribe or follow me to keep up!
I’m sure you’ve seen disclosures on blogs. They tell you that there are affiliate links, or if it’s a sponsored post, things like that. They’re very important to have and can help keep you out of legal trouble. Bottom line is you always want to be open and upfront with your followers.
In the spirit of disclosures, I have to tell you that I’m not a legal expert in any way. All that you’ll see here has come from various places, including here. I give that blogger credit for the title of this as well.
The Federal Trade Commission (FTC) oversees consumer affairs and has laws in place to protect us from false, unfair, or misleading advertizing. With the explosion of blogging, YouTube, etc, they want to make sure everyone is playing on a level playing field. That means you want to be sure you’re not doing anything wrong, or that anyone could assume you have more authority than you do. That’s just part of it, but it’s a start.
Since many people actually do make money blogging now, the FTC released .com Disclosures. How Make Effective Disclosures in Digital Advertising in 2013 and endorsement guidelines in 2009.
You always need to use disclosures if for no other reason than it’s the law. I think that’s a pretty good reason, don’t you? You need to let your readers know That you’ve gotten paid or have some vested interest in a product. That you’re not just excited to tell them about something you’ve tried.
Put your disclosure near the ad or at the beginning of your post. Especially if it’s a sponsored post. You want people knowing right up front. If you have affiliate links in your post, make sure you mention that somewhere near the link.
This is a very brief discussion of disclosures. For a more in depth view, visit the link in the second paragraph. Jackie does a great job of explaining it all!
Thanks so much for stopping by! Big things are coming very soon!
Oh the past week has been so fun! Sense the tone.I found out a week ago that my blog isn’t hosted on Host Gator, like I thought it was. And like I paid for. I called them to try to get that straightened out and they advised me I needed to contact WordPress. Nothing against WordPress. It’s the best there is. To contact them you have send an email. I wasn’t the least bit happy about that. I’m a ‘talk on the phone’ kind of person. Anyway, I emailed them and heard back really fast. Totally impressed. What I didn’t realize is that when you purchase a domain you can’t move it to another host for 60 days. That’s not a WordPress rule. It goes for every domain host. WordPress advised I could ‘point my name server’ to Host Gator. I tried that. It didn’t work. I’m not sure why exactly but here’s my theory. I’m posting this here so that you can avoid this in your quest to set up a blog.
When setting up the blog, I went to WordPress.com and purchased a domain name. I then went to Host Gator and signed up for hosting, not knowing about the 60 day rule. I went through the process of setting up a WordPress blog on Host Gator. It was a few days later that I realized the two things were not linked and the domain name had nothing to do with the blog on Host Gator. (Are you still with me?) I think this is why I wasn’t able to point the domain name there. It was already there. Half set up.
So, I pointed the name servers back to WordPress and that’s where I’ll be for another 4 weeks or so. Live and learn, I suppose! The bottom line is my web address won’t change.
So, that’s the blog side of my business! In the meantime, I’ve been playing around making things and planning what will be sold on my Etsy store! Check it out here! There is very little there so far but more to come soon, I promise! I’ll have a lot of nice gift items for home, children, and babies, too! Please favorite my shop so you can check back easily.
In the meantime, is there any part of setting up a blog and an Etsy business that you would like me to address here?
This morning I’m working on my logo (which you’ll see on the front page) for this site as well as Etsy. I’ve gone back and forth between just the name and the name with a thumbprint. So far, I’m sticking with just the name. All the articles and books I’ve read have said simple is better. It is easy to read and understand. Easier to remember. Think of Nike, Apple, etc…they’re simple logos you’d recognize anywhere.
This is a much more daunting process than I expected. I want to do it right. Take my time and set this blog and my Etsy shop up to succeed. I’ve heard of people getting their wares on Etsy and barely being able to keep up with the orders! I hope that happens soon after ‘official launch’!
In the meantime, check out mgthumbprints on Etsy!